「2017 PUMA 限定店裝置企劃」

2017受PUMA邀請,替年度鞋款TSUGI打造限定裝置。此次裝置企劃,試圖從台灣的街景巷弄出發,以在地最常 的街頭慶典回應全球Puma – TSUGI鞋款的概念初衷「次世代的東方」。

台灣是個長期在街頭飲食的族群,無論是辦桌、慶典到遠近馳名的街頭手搖飲店。延伸PUMA Run the street的核 ,讓台灣的街頭有著不一樣的美學及觀點,並且實踐工作室長期堅持的「型隨在地 / Form Follows Story」創作精神從在地出發,於最台的街頭茶飲店,提出「Neon Circle / 霓虹圈」 裝置企劃。

非常彪馬霓虹圈計畫,巧妙的連結專案合作的人氣手搖飲店SOMA及PUMA的字尾,成為SO-PUMA的有趣想像,在習慣於街頭飲食的台灣風景中,延伸出Puma Street Festival / 彪潮流慶典的主題概念。

以台灣傳統慶典中的祝賀花圈為基礎,與傳統霓虹燈工藝為素材,重新翻玩原始花圈的老舊印像,製作出屬於當代的祝賀花圈,內容包含祥獅獻瑞的吉祥標語及TSUGI鞋款形象與台灣街頭符號等。象徵PUMA TSUGI於世界巡迴 至台灣, 以在地的自信,時髦的於台灣巷弄狂歡。

2017 PUMA Limited Edition of Installations Planning

We were invited by PUMA to design a limited edition of installation planning of the shoes for the year —TSUGI in 2017. This installation planning was origin from the high streets and back lanes in Taiwan, reflecting the original intention of the TSUGI series from PUMA — the next generation of the Orient.
Taiwanese perennial used to eat local street foods, including outdoor parties, wedding banquet, and street tea shops. By using the elements of local street corners, we extended the core concept of Run the street from PUMA and proposed the “Neon Circle,” providing the street scenes different perspectives and a whole new aesthetic, fulfilling our original creative spirit—“Form Follows Story”.

The “SO.PUMA” neon circle project combined two brands we cooperated with — tea shop “SOMA” and “PUMA.” We exerted the imagination of “SO-PUMA”, proposing the Puma Street Festival in the accustomed street scenes that are always full of foods and drinks.
Puma Street Festival connected the two concepts of the wreath in Taiwanese traditional festivals and the neon lighting in the early wedding banquets and restaurants. We aimed to transform the gaudy impression of the original wreath into the contemporary one with slogans of Chinese fortune lion, TSUGI shoes images and taiwanese street art on it, representing the PUMA TSUGI world tour were having fun in Taiwan with our local culture in a confidential fashionable way.

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主辦單位 / PUMA
跨界聯名 / SOMA 特調飲品​
執行統籌 / 一庠品牌營運顧問
裝置企劃 / PiliWu-Design​
專案設計師 / 陳祉云
攝影 / Yuting Lo Photography
特別感謝 / 三立霓虹燈有限公司​


  • For PUMA

  • Date 2017

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